About Spruce
Spruce is a family-owned New Zealand cleaning company built around trained people, clear standards and proper systems. Founded by Luke and Siobhan Reilly in Auckland — covering homes, rentals, end-of-tenancy cleans, carpets, windows, upholstery and house washing across the areas we service.
How we keep cleaning consistent.
The Spruce Way is how we try to keep cleaning consistent. It's not one magic product or one checklist — it's the way we combine people, training, systems, communication, quality checks and follow-up so the job isn't left to chance. Cleaning is hands-on work and it always will be. But good cleaning companies don't run on hands alone — they run on standards.
Clear service scopes
Before any job starts, the scope is documented. A regular clean isn't a deep clean. A deep clean isn't an end-of-tenancy. Customers know what they've booked.
Trained cleaners
Spruce cleaners are trained against the internal Spruce standard before they ever work on a customer home, and signed off in our system as they go.
Job notes, checklists, photos
Every job carries its own notes and checklists where they're needed — and photos where it helps the team understand the work or confirm it's done.
Proper communication
Confirmation before the clean, contact during, a recap after if needed. No surprises about times, dates, scope or pricing.
48-hour remedy process
If something's been missed, tell us within 48 hours. We'll review it properly, organise a re-clean where needed, and close the loop with you.
Systems that keep improving
Every booking, complaint, photo, note and repeat visit gives us information. Used properly, that information tightens standards and improves the service.
Luke and Siobhan Reilly.
Spruce is a husband-and-wife business owned by Luke and Siobhan Reilly, based in Auckland. It's a family business — but not a casual one. We built Spruce because we could see the gap between what cleaning companies promised and what customers actually experienced. Closing that gap is the whole job.
Co-founder · Systems & Operations
Luke Reilly
Luke's background is in IT systems, and it's shaped how Spruce works behind the scenes. The booking flow, customer communication, job notes, quality checks, training systems and internal processes all matter because they shape what actually happens in the home. Luke leads the operational and technology side of Spruce, making sure the right tools support the people doing the work — not the other way around.
Co-founder · Standards & People
Siobhan Reilly
Siobhan is a qualified personal trainer, and brings the same focus on discipline, consistency and high standards into Spruce. She works on the people side of the business — hiring, training, brand voice, and the day-to-day standards that show up in customer homes. Siobhan makes sure the standards we talk about don't stay as words on a page.
Cleaning is physical. The problems are usually system problems.
Customers don't experience cleaning as "physical work" — they experience it as broken expectations. Most of those broken expectations aren't caused by bad cleaners; they're caused by missing systems behind the cleaners. That's why Spruce invests heavily in the operational side: technology supports the people doing the work, not replaces them. Better systems mean fewer surprises and a better chance of the job being done properly the first time.
What goes wrong without systems
- The cleaner didn't get the right notes.
- The scope was unclear.
- The quote didn't match the job.
- Nobody followed up.
- The client had to chase.
- The standard changed from one visit to the next.
Four things, not ten.
We're not building Spruce around buzzwords. The same four ideas show up in everything we do — how we hire, how we book, how we train, and how we handle things when something needs fixing.
Clear standards
Every service has a clear scope. A regular house clean isn't a deep clean. A deep clean isn't an end-of-tenancy. We make those differences clear so customers know what they're booking.
Good people
Cleaning happens inside people’s homes and rentals. Trust matters. We care about who represents Spruce, how they work, how they communicate, and whether they take pride in the result.
Accountability
If something's been missed, we want to know quickly so we can put it right. That's why Spruce has a 48-hour remedy process — practical, fast, and properly reviewed.
Improvement
Every booking, customer note, photo, issue and repeat visit gives us information. Used properly, it tightens standards, improves training, and makes the service better over time.
The service changes. The principle doesn't.
Spruce started with residential cleaning, and it's still where we live. The kind of clean changes — a weekly upkeep, a move-out, a carpet refresh, a soft-wash of the exterior — but the principle behind every job stays the same: clear scope, good people, visible standards, proper systems, and accountability when something needs fixing.
Our aim isn't to look impressive on a page. It's to build a cleaning company people come back to because the experience is clear, organised, professional and consistent — every booking, every visit.