Submit your enquiry
Download the info pack and get in touch through the contact options on this page. Tell us a little about you, the city you're interested in, and what's drawing you to a Spruce franchise.
Cleaning Franchise NZ
Own a cleaning business — without starting one from scratch.
Spruce is one of NZ's fastest-growing cleaning brands. We've built the operating system, generate the leads and guarantee the work — so you can step in and run a real business from day one.
4.9131 Google reviews
100% work guaranteed
Real Spruce cleanersReal NZ homesNo stock photos
The opportunity
Why a Spruce franchise.
NZ's cleaning services industry is a multi-billion-dollar category, growing steadily, and the homes that need cleaning aren't going anywhere. Spruce gives you the brand, the systems and the booked work — you focus on running the day-to-day.
A proven model
Built & tested
4+ years of operating with healthy organic growth — all without paid marketing. The Spruce model is field-tested before it's franchised.
- 4+ years of operating
- Healthy organic growth — no paid marketing
- 4.9★ across 130+ Google reviews
- Auckland HQ, NZ-built
Growing market
Industry tailwind
NZ's commercial cleaning market is projected at $3.1 billion in 2026 and forecast to keep climbing, with recession-resilient demand across residential, commercial and specialised sectors (Source: IBISWorld, Dec 2025).
- $3.1B NZ commercial market — 2026
- +4.5% CAGR — 2020–2025
- 7,000+ operators nationwide
- Recession-resilient demand across sectors
Real support
Backed by Spruce
Single all-inclusive fee. No surprise royalties. Leads, invoicing and work guarantees are bundled — so you spend time running the business, not chasing the basics.
- All leads provided
- Invoicing & payments handled
- 100% work guarantee
- Exclusive territory protection
From enquiry to launch
The Spruce franchise path.
We don't sell franchises to whoever asks. The Spruce path is six clear steps — built so we both find out whether it's a fit before anyone signs anything.
Discovery call
A 30-minute call to get to know each other. We answer your questions about the model and we get a sense of your background, your experience and what you want to build.
Run the numbers
We share the franchise calculator, walk you through the fee structure (single all-inclusive fee, no surprise royalties) and project realistic earnings based on your chosen territory and hours.
Choose your territory
We agree on an exclusive territory — protected from other Spruce franchisees so the leads we send you are yours. Available territories are listed further down this page.
Training & onboarding
Hands-on training in the Spruce operating system: standards, quality assurance, the MySpruce app, and how leads, invoicing and customer support actually run. You're signed off before you take real jobs.
Launch & ongoing support
First leads start flowing the day you launch. Ongoing operational support, marketing, and a head office handling the back-office side — so you spend your time running the business, not the basics.
What's included
What's included in a Spruce franchise.
One all-inclusive fee covers the things that usually trip new business owners up — getting customers, getting paid, and protecting your work. Here's what's actually in the package.
Lead generation & distribution — Spruce generates the customer leads and distributes them to your territory. You don't need to be a marketer to make this work.
100% work guarantee — every job is backed by Spruce's satisfaction guarantee. If something needs fixing, we have your back.
Invoicing & payments handled — quoting, invoicing, customer payments and refunds are run through Spruce. You focus on the work, not the admin.
SpruceOS operating platform — Standards, Learn, Assurance and MySpruce — the systems that keep quality consistent across every Spruce franchise. Training included.
Exclusive territory — your area is protected from other Spruce franchisees. The leads we send to your patch are yours.
Brand & marketing — you operate under the Spruce brand, with national marketing, the customer-facing website and a 4.9-star reputation already built.
Onboarding & ongoing training — hands-on training before you launch, plus continuous support and shared learnings across the franchise network.
Contractor pipeline — access to cleaningjobs.co.nz, our dedicated contractor recruitment platform, so you're not on your own finding people to scale.
Cleaning franchise calculator
A single all-inclusive fee. No surprises.
Traditional franchises stack royalty fees on top of marketing fees on top of platform fees. Spruce bundles it all into a single, predictable percentage. You always know what you're paying — and exactly what you're paying for.
$ / week
or
hours / week
Weekly summary
$1,000 target gross income
20 hours per week · House cleaning
Gross income
What you bill clients each week
$1,000
Spruce franchise fee
15% all-inclusive — invoicing, leads, work guarantee
−$150
Operating expenses
Vehicle, supplies, insurance, admin (est.)
−$77
Estimated take-home
Before tax and personal drawings
$773
Initial investment
Franchise fee
One-off, paid on signing
$24,000
Equipment package
Branded kit, tools, uniforms
$2,000
Training & onboarding
SpruceOS systems & field training
$3,000
Total to start
All upfront costs combined
$29,000
Upfront fee varies by territory size and market. The 15% all-inclusive fee covers leads, invoicing, work guarantees, brand and marketing, the SpruceOS operating platform, and ongoing operational support — bundled rather than stacked. Final terms confirmed in your franchise agreement before signing. Figures shown are estimates for illustration only.
Get the full details 
Download the cleaning franchise info pack.
A complete breakdown of the Spruce franchise model — the full fee structure, territory pipeline, the SpruceOS operating platform, training programme, and what the first 12 months actually look like.
Download it straight away — no form, no waiting. Prefer to talk it through? Call 0800 737 333 or email hello@sprucehome.co.nz.
Franchise territories
Where Spruce operates.
Spruce franchises are rolling out across NZ's key cities, with live availability shown by location. Each territory is exclusive — protected from other Spruce franchisees so every lead we generate in your patch is yours alone.
We pick cities deliberately. Auckland is our home market with established brand recognition and an existing customer base — the deepest demand pool in the network. Hamilton anchors the Waikato, a mid-size catchment with consistent residential and commercial demand. Tauranga sits in the Bay of Plenty growth corridor, with strong residential demand and limited large-brand competition. Wellington brings government, professional and high-income residential catchments across the capital region.
Christchurch is our next South Island territory — mapped, modelled and opening shortly to the right operator. Don't see your city? Get in touch and we'll let you know what's in the pipeline beyond the next 12 months.
Request your territory → Auckland All suburbs Live
Hamilton Waikato Live
Tauranga Bay of Plenty Live
Wellington Capital region Live
Christchurch Canterbury Coming soon
Your city? Now recruiting operators Get in touch 100 % Guarantee
100% work guaranteed.
Every Spruce franchise is backed by our work guarantee. If a customer isn't happy with a clean inside our standard scope, we come back and put it right — protecting your reputation as well as ours. Franchisee satisfaction is a Spruce priority: we invest in your success because that's how the model works.
FAQ
Franchise FAQs.
The things people ask us most when they're considering a Spruce franchise.
Upfront franchise fees range from $24,000 to $39,000 depending on territory size and market. After that, there's a single all-inclusive fee of 15% of revenue — no separate royalties, marketing levies or software fees stacked on top. Final terms are confirmed in your franchise agreement before signing.
The 15% covers lead generation and distribution, customer invoicing and payments, the 100% work guarantee, brand and national marketing, the SpruceOS operating platform, ongoing operational support, and access to our contractor recruitment platform. It's bundled rather than stacked — most franchises charge for each of these separately on top of a base royalty.
Three things. First, the fee is one number, not a stack of separate charges. Second, Spruce generates the leads — you're not relying on yourself to be a marketer. Third, we deliberately choose who joins and limit how many franchises operate in each territory, so we're not selling franchises into a saturated market.
Spruce only opens a territory when the demand data supports it. Each territory is mapped against current Spruce lead volume in that area, population, residential density and market gap. We share the data with you during the discovery call so you can pressure-test the assumptions yourself. The franchise calculator lets you model different scenarios.
No — and many of our most successful franchisees don't come from a cleaning background. What matters is the discipline to follow a proven system, a strong work ethic, integrity, and a genuine drive to build a long-term business. Training covers the technical side of cleaning and the operational side of running the franchise.
Initial onboarding takes a few weeks of structured training across cleaning standards, the SpruceOS platform, customer service, scheduling and the financial side of running the business. You're signed off in our system before you take live customer work. Ongoing training continues across the network — best practices and lessons learned are shared between franchisees.
SpruceOS is the operating platform that runs the franchise network. It has four parts: Standards (how Spruce work gets done), Learn (training content and certification), Assurance (quality and compliance), and MySpruce (the franchisee-facing app for jobs, customers and reporting). It's how we keep quality consistent across every Spruce franchise.
Yes — many Spruce franchisees grow from owner-operator into multi-team operators within their territory. Multi-territory ownership is possible for established franchisees with a strong track record. We'd rather see someone master their first territory before expanding, so we work through it on a case-by-case basis.
From first enquiry to launch typically takes 2–4 months — long enough for both sides to do due diligence, but short enough that you can start trading inside the same calendar year. The slowest step is usually territory mapping and your own decision timeline. Move at the speed that's right for you.
Exit terms are set out in the franchise agreement before you sign. We work with franchisees who hit unexpected life circumstances and we'd rather find a sensible path forward than force a bad situation. The honest answer is that this is a long-term commitment — if you're not sure, take the time to get sure before you sign.
Be your own boss. Backed by a proven system.
Download the info pack, run the calculator or book a discovery call. Three ways to get started — no pressure on any of them.